What you're seeing there is the supply/demand issue for PC and console games affecting some game launches adversely. So we're guessing it's made the majority of its revenue from its Game Pass deal. And it only has 234 reviews (8,000-ish units?) on Steam as of this writing. The game only had 90 Steam reviews (3,000-ish units sold?) in Week 1 - even with a better-than-expected conversion. That's great news, huh? Well, yes and no. So, for example, Dodgeball Academia converted its Steam Hype at 0.29, around twice the median on its August 2021 release on Game Pass, Steam and other console platforms. Here's a small part of the whole data set, just so we can talk about Steam reviews/CCU: Contact GameDiscoverCo if you spot any errors in here and we'll correct Of course, what being in Game Pass doesn't do is guarantee you success on Steam. (It's much less clear for blockbuster AAA games, obviously.) People consuming your game on Game Pass often aren't the same people who would have bought it on Steam - especially if your game is a small or medium-sized one.
With up to 500 games nowadays, 20+ new games per month, and the 'Most Popular' list dominated by Minecraft, Forza, ARK & friends, it's trickier to get sustained visibility.)Īnyhow, the general point here is the markets operate quite independently right now. And there was more visibility since less games were released monthly. (Why? When there were only 100+ games in Game Pass, it was easier to get in a 'top games' slot. In our view, that's probably down to the Xbox team selecting good quality games rather than any major uptick related to crossmarketing. In fact, the 'also on Game Pass on Day 1' Steam conversion rate of 0.17 is about 20% above the monthly average for all games of 0.14. There is no evidence across those games that you are performing worse because you also appear on Game Pass. So, what does this mean? We think this legitimately shows that being on Game Pass isn't negatively affecting your conversion rate on Steam, on aggregate. And here's the topline results of the Day 1 Game Pass titles compared to monthly results for all Steam games with >500 Hype: It's interesting that Oct, Nov, Dec 2021 have lower conversion, right?
#The riftbreaker gamepass full#
Without further ado, here's the full game-specific data (Google Drive link) for the 45-ish Game Pass Day 1 games we found since July 2021. So they are an amazing tool for seeing whether also being on Game Pass Day 1 affected expected performance, one way or the other.
One important thing to stress here - these Steam conversion numbers are performance versus 'expectations'. (For example, in April 2022 on Steam, The Stanley Parable Ultra Deluxe had a 1.42 conversion rate - 10x median, and Uragun had a 0.01 conversion rate - 15x worse then median.) However, there are massive fluctuations for big hits and big flops.The median number - as you'll see below - is approximately 0.15 for the median game that launched with at least 500 Hype score (maybe 10-15k Steam wishlists at launch?).We then look at the game's first week Steam review number performance (a decent comparison point for sales for non-F2P games), and create a 'Hype conversion' number/ratio.We're tracking all 8,000+ pre-release games on Steam, and creating a 'Hype' score based on that game's Steam followers, wishlists, forum traffic and more.(Thanks to the client who suggested we do this, and was fine with us sharing the results!) The way we did this is as follows: But GameDiscoverCo has now amassed enough data on Steam pre-release 'Hype' and reality that we have a potential answer. It's very, very difficult to work that out, because you can't A/B test for, uhh, reality. We've devoted quite a few newsletters to it - and Xbox has been doing a great job of picking high quality games for the service.īut one question that always comes up, talking to devs and clients is: When considering the options, does being in Game Pass lose you any 'juice' when simultaneously launching your game on other big platforms like Steam? OK, so the rise of Game Pass (both Xbox and PC) from Microsoft has been a notable one over the past 3-5 years. The GameDiscoverCo game discovery newsletter is written by 'how people find your game' expert and GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.
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